[Startup story] Knolyx | Rubik Scale to USA, 2024 Cohort


[Startup story] Knolyx | Rubik Scale to USA, 2024 Cohort

April 29, 2024

Knolyx was one of the startups that participated in our program Rubik Scale to USA, cohort 6.

First of all, we would like to know who’s behind the keyboard.

I’m Adrian, the CEO of Knolyx. With a background in tech and a passion for training, I saw the need for a more effective online learning solution, centered around the learner, and responsive to the dynamic training environment. That’s why I built Knolyx, the eLearning platform.

Tell us more about your startup. What problem do you solve? Who’s your audience? What motivated you to found it?

Our user-centric eLearning solution tackles key pain points organizations and educational institutions face. Our ultimate goal is to develop a platform that starts from the user’s objective and delivers personalized learning paths for an optimal learning experience. This could entail various aspects such as enhancing accessibility, and flexibility, promoting continuous learning, and fostering global collaboration among organizations and universities. However, these examples are just a glimpse into the adaptable nature of our solution, as we tailor it to the unique goals of our users.

We’re curious to learn about your team. 

Along with myself, we have Ciprian Harabagiu, a co-founder who’s a serial entrepreneur with tons of business experience, who used to be the Country Manager at Udemy.  Everyone on the team is an expert in their field, bringing a variety of skills to the table. We’ve got a CTO with deep tech knowledge, a junior programmer who brings the latest student insights on what makes a great learning environment, and a team of professionals to handle QA, marketing & social media, and support.

What is the biggest achievement / progress / changes you’ve achieved during our accelerator?

Our biggest win during the accelerator has been on the people front. We’ve built a fantastic network by connecting with potential mentors and partners who could be instrumental in our company’s growth. The mentorship programs themselves have also been invaluable – we’ve learned a lot and gained fresh perspectives. On the expansion front, the accelerator has helped us solidify our focus on European markets for now. While the US might be an exciting prospect, we will not focus on it for the moment.

What role did mentorship play in your experience, and how did it impact your startup’s growth?

I had the pleasure of working closely with Loredana Niculae, Gabriel Pană, and Radu Mîndru. Their experience proved to be a valuable resource, and I learned a lot from them.

How has the experience in the acceleration program influenced your vision for the future of your startup? What are your next steps and goals as you continue to grow and evolve your startup in the USA market and beyond?

The accelerator program has sharpened our vision for the future but with a European focus. While the US holds potential, we see a strong opportunity to establish ourselves here first. In terms of goals and metrics, we aim to sign up 30 small and medium businesses, and 5 big companies, and land 100 deals with other businesses. Also, we want to be geographically dispersed in Europe in 5 countries through partners, to secure a market position. We’ll also focus on the product development itself, in terms of marketplace, communities of practice, digital wallet, assessment builder, etc. 


Why would you recommend Rubik Scale to USA to those startup founders who want to expand in the States?

I think that the Rubik Scale to the USA unlocks doors with increased visibility in the States, connects startup founders with experienced USA mentors, and lets them network with key players who can fuel their USA expansion.

Is there anything else you’d like our readers to know?

I’m really grateful for the Rubik Hub experience. The mentorship, connections, and new perspectives have been invaluable.

We encourage you to support Knolyx and follow its journey on Linkedin and Facebook.