[Startup story] Amygdala Health | Rubik Garage Accelerator spring of 2023

[Startup story] Amygdala Health | Rubik Garage Accelerator spring of 2023

June 21, 2023

Amygdala Health is one of the 24 startups selected in the 2023 spring cohort of Rubik Garage Accelerator, from over 170 applicants from all over the world. Discover its story below. 

On June 16, at Demo Day, the event that marked the end of the program, Amygdala Health won the Best Pitch Award.

First of all, we would like to know who’s behind the keyboard.

I am Hana Cosic, founder and CEO of Amygdala Health. I am also a university professor of Economics and Finance and really passionate about solving real-world problems using the best of science and technology. 

Tell us more about your startup. What problem do you solve? Who’s your audience?

Amygdala is a digital health programme for chronic heart diseases powered by behavioural science and data science. We help users make changes in their habits such as activity levels, diet and weight using behavioural science and a Nobel prize-winning approach. 

What motivated you to create this startup? What’s your „why”?

Our founders are scientists who spent years in academia and were really inspired to use scientific findings to help people be healthier. We were doing experiments and had some great findings with behavioural interventions and wanted to use this to benefit the welfare of people with heart diseases. 

How is your startup different from competitors?

We bring scientific methods to affect people’s behaviour and to intervene in their lifestyle. More importantly, we have a solution that builds a long-term lifestyle change. Also, we use a gender-based approach to build a lifestyle change for both women and men effectively. 

Tell us more about your team. 

We are a team of scientists and software developers who are really excited to help people be healthier. We have been successfully working over the past 5 years and we complement each other with our strengths and weaknesses.

What are your plans for your startup in the next 6-12 months?

We plan to expand our offer to more corporate clients, continue bringing long-term value to users, start testing the Gulf countries market, and close our seed round. 

What are the biggest rewards of being a startup founder?

The biggest rewards of being a startup founder are a constant need for learning, fast adjustment, and being able to positively affect people’s lives. 

What about the biggest challenges?

The biggest challenges are fighting the status quo in some industries, especially traditional ones such as healthcare and insurance, and using different techniques to affect the market changes. 

What made you apply to our Rubik Garage accelerator?

A startup founder’s word-of-mouth recommendation – “You should apply! Rubik Garage is a really supportive community”. 

Top 3 learnings of the accelerator until now?

Sales adjustment for downturn market, pricing techniques, and go lean as much as you can. 

What do you like in the Rubikorns Startup Community?

The community spirit of being supportive among startup founders, mentors, and organizers.

What message do you have for other startup founders?

“Change is the only constant in life.”

Is there anything else you’d like our readers to know?

Your lifestyle change starts with a small step today, start with a daily walk challenge or riding a bike challenge to work this spring. 

We encourage you to support Amygdala Health and follow its journey on Linkedin.

Stay tuned to discover the story behind the other startups from our accelerator! #WeAreInThisTogether

Rubik Garage is an equity-free acceleration program aiming to support startups from CEE get to their first paying customer, raise investment or go international.