Emanuel Martoncă, co-founder Soft Fight has launched the dynamic pricing expert system for B2B software

Emanuel Martoncă, co-founder Soft Fight has launched the dynamic pricing expert system for B2B software

October 30, 2023

Emanuel Martoncă is a mentor of Rubik Hub, Pricing Strategist, and Co-Founder of  Soft Fight application. The Soft Fight company was co-founded in 2021 by Emanuel Martoncă, a specialist with over 15 years of experience in sales and pricing, together with a team of co-founders, software engineers, and legal and financial specialists. Soft Fight is part of an expert dynamic pricing system for companies that sell services and business-to-business software products and need to calculate prices for each new client or project. 

Software provider Soft Fight launches a dynamic pricing expert system for companies that sell business software products and services and that need to calculate prices for each new client or project.

The Soft Fight pricing system is a complete solution based on a methodology, practices and tools that are implemented and integrated into the sales and financial planning processes of companies that sell B2B software.

“Most software companies calculate prices using Excel programs, and most of the time they have fixed prices at which they offer discounts depending on the client and the project. Many companies face lower profitability than they should considering the quality and value of the services offered, but they do not know how to make a correct diagnosis for themselves and therefore look for a price optimization solution. The value brought by this application consists in the implementation of a <<value-based selling>> system, which takes into account the economic value created for customers for the price calculation, not just costs and competition”, said Emanuel Martoncă, co-founder of Soft Fight.  

The Soft Fight company was co-founded in 2021 by Emanuel Martoncă, a specialist with over 15 years of experience in sales and pricing, together with a team of co-founders, software engineers and legal and financial specialists.

Soft Fight aims to implement the system for 30 large companies in 2024.

“The market is in an early stage, the degree of penetration of similar solutions for automatic and dynamic pricing in this industry, globally, is extremely low. Thus, we expect those who implement such a system to have a competitive advantage over their direct competitors”, added Emanuel Martoncă, co-founder of Soft Fight.  

The methods and tools used within the system have been developed in projects to optimize prices and sales processes carried out in the last 3 years with more than 45 software companies, from Romania, Poland, Croatia, Great Britain, Ireland, Canada and United States of America.

Most of Soft Fight clients are companies located in Europe, while the company plans to expand to USA at the end of 2024.

The medium-term priorities are to invest all resources in the development of price optimization algorithms at the most advanced level and to help as many local software companies as possible to increase their revenue and profitability.

 

“We chose to operate in the B2B software segment because the accelerated development of technologies and all related services has led to an exponential increase in the complexity of sales processes for suppliers in these markets. This complexity can only be effectively managed by using algorithms and applications adapted to the context of each company. No two B2B software companies are the same, therefore solutions for these companies must be customized and adapted to their context”, according to Emanuel Martoncă.

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Cristiana Pruna